Product (or Service) Your customer only cares about one thing: what your product or service can do for…
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the…
The five elements need to be considered as assets which the organisation has committed to its current marketing…
Who invented 5Ps of marketing? Neil Borden, a professor at Harward University, first introduced the Marketing mix in…
Nike strategies focus on design innovation and marketing, whereas Adidas strategies focus on reducing the production cost and…
Structuralist Differentiation Price-skimming Acquisition Growth Focus Cross-selling Operational What are the 7 marketing principles These seven are: product,…
Bid evaluation is the organized process of examining and comparing bids to select the best offer in an…
What is a Product? Think of Product in marketing mix as an umbrella term that describes anything a…
#1 Width #2 Length #3 Depth #4 Consistency What are the 4 selling strategies There are essentially four…
Marketing has 4Ps too: Product, Place, Promotion and Price. The most important P (arguably) is Price. Why? It’s…