A successful branding strategy encompasses the brand’s mission, its promises to its customers, and how these are communicated.…
The original marketing mix, or 4 Ps, as originally proposed by marketer and Academic philip kotler & E.…
Increase cost/prices Entering new geographic locations Increasing usage of existing users on the app/platform Increase number of users…
These four Basic marketing principles product, Price, Place, and Promotion are interconnected and work together; hence, they are…
For any business, whether a global enterprise or small company, a comprehensive plan that outlines every possible avenue…
Following are 5 criteria that indicate whether you have selected a viable target market: size, expected growth, competitive…
In this case, a product name identifies a specific product or service and becomes a brand name when…
Examples include “cents off” promotions, where manufactures or retailers temporarily reduce the price of a product, and Bonus…
Succinctly defined, brand identity refers to the visible elements of a brand such as the colour, the design…
The four main tools of promotion are advertising, sales promotion, public relation and direct marketing. What are the…