NEW DELHI: Manu Anand, former region president, India and South Asia, at PepsiCo, is set to take over…
Coca-Cola is a B2c company, selling products to consumers, but they are not a Dtc company, selling to…
Marketing strategies you should consider in the hospitality industry include special events and community partnerships, online and digital…
What is the 70% Rule? In case you haven’t heard of the so-called Golden rule in house flipping,…
In a saturated market, everyone is operating at the same level and serving the same type of client.…
It serves as the face of your company, coordinating and producing all materials representing the business. It is…
Students are the target audience of milk tea, and the consumption scenario happens when customers go window- shopping.…
Nestle uses price skimming for some of its products when it enters the market of a country. Nestle…
Target Market and Consumer Profile Prada’s primary target market consists of men and women ages 18-34, but consumers…
Netflix product strategy ‘Going digital’ enabled Netflix to expand worldwide. Having achieved all of the above, Netflix is…