Tourism research allows companies to understand what motivates customers to purchase. Qualitative Research examines customer motivations and preferences.…
The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate. These five categories help perform situational analysis…
S&P Capital IQ is well suited for conducting analysis of a wide range of public companies. More specifically,…
Create brand personality which fits the right consumers group Make it simple, but also memorable Find a right…
Market Mix Modeling (MMM) is a technique which helps in quantifying the impact of several marketing inputs on…
A people plan focuses on setting out your vision for the organisation and its people for the year…
The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. What are the…
If you want to know how to determine pricing for a service, add together your total costs and…
Marketing mix analysis refers to the tools used by a corporation to attend to the targeted customers in…
The European Union is one of the most outward-oriented economies in the world. It is also the world’s…