Advertising manipulates you because it influences your subconscious by infiltrating the logical mind that protects the brain regions…
According to Smart Insights, the most effective strategy in 2018 was social media marketing, followed by content marketing,…
But pricing is also a very important element in the 4 P’s of marketing mix. This is the…
Multi-segment marketing Defined Multi-segment marketing, therefore, is the process of dividing a target market into multiple segments in…
Children, learners, families, and businessmen are all targets for their products. McDonald’s targets these market sectors because of…
A media mix is the blend of paid communication channels that an organization uses to get its messaging…
Meanwhile, the demographic segmentation of Coca-Cola is divided into sub-segments based on various variables like age, occupation, family…
News segment means the report of or on a news event occurring within 24 hours prior to the…
Goals and Objectives Establish Your Budget Determine Your Unique Selling Proposition (USP) Who is Your Target Market? Ask…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…