Firmographic segmentation is the classification of business-to-business customers based on shared company or organization attributes. This practice can…
The local inventory ads feature allows you to showcase your products and store information to nearby shoppers searching…
Focusing on attractive value proposition Effective use of product placement Positive reviews in the media Storytelling through video…
Macy’s has also simplified its promotional strategy. “Pricing is simpler and clearer, allowing our customers to better understand…
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The penetration rate is easy to calculate if you know your target market size. To calculate the penetration…
Pricing: No other lever has more impact on profitability Make price strategy a top management priority Set an…
As the company serves different customer segments i.e. long route outstation customers, customers within 8 Kms, Shuttle service…
Importance of Marketing Mix Helps understand what your product or service can offer to your customers. Helps plan…
The chief tools of sales promotion are discounts (“sales”), distribution of samples and coupons, the holding of sweepstakes…