Solidify your goals Set up a team structure Hire, hire, hire Hit the ground running Evaluate and re-adjust…
In fact, Apple relies most on two completely different strategies: product placement (especially with celebrities and in popular…
Tourism research allows companies to understand what motivates customers to purchase. Qualitative Research examines customer motivations and preferences.…
The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate. These five categories help perform situational analysis…
S&P Capital IQ is well suited for conducting analysis of a wide range of public companies. More specifically,…
Create brand personality which fits the right consumers group Make it simple, but also memorable Find a right…
Market Mix Modeling (MMM) is a technique which helps in quantifying the impact of several marketing inputs on…
A people plan focuses on setting out your vision for the organisation and its people for the year…
The 7Ps of marketing are – product, pricing, place, promotion, physical evidence, people, and processes. What are the…
If you want to know how to determine pricing for a service, add together your total costs and…