Macy’s has also simplified its promotional strategy. “Pricing is simpler and clearer, allowing our customers to better understand…
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The penetration rate is easy to calculate if you know your target market size. To calculate the penetration…
Pricing: No other lever has more impact on profitability Make price strategy a top management priority Set an…
As the company serves different customer segments i.e. long route outstation customers, customers within 8 Kms, Shuttle service…
Importance of Marketing Mix Helps understand what your product or service can offer to your customers. Helps plan…
The chief tools of sales promotion are discounts (“sales”), distribution of samples and coupons, the holding of sweepstakes…
Expand the Customer Base Increase the Usage Rate Invest in Research and Development Modify the Product Price to…
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing…
These are: tourist boards, travel services, accommodation services, conferences and events, attractions and tourism services. Below, I will…