There are 4 main types of consumer goods. They are convenience goods, speciality goods, shopping goods, and unsought…
You move within an exciting, evolving work environment. You tread a sure and steady path to leadership. You…
The six marketing functions are product/service management, marketing-information management, pricing, distribution, promotion, and selling. The functions must work…
Amazon bought Whole Foods five years ago for $13.7 billion. Here’s what’s changed at the high-end grocer. Five…
Project shakti enables women in villages across India to nurture an entrepreneurial mindset and become financially independent. Under…
Market penetration is a measure of how much a product or service is being used by customers compared…
Skimming pricing involves setting the highest initial price that customers really desiring the product are willing to pay…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
A social media mix is the combination of channels that you choose to use for your marketing, including…
Pricing is an important element of marketing mix. Every company should choose strategic choices when pricing the products…