What are the three global marketing strategies? They are product, service and pricing. You’ll need to tie together…
Know your global audience Think local, act global Messaging that matters Design with translation in mind Automate, automate,…
There are 4 main types of consumer goods. They are convenience goods, speciality goods, shopping goods, and unsought…
You move within an exciting, evolving work environment. You tread a sure and steady path to leadership. You…
The six marketing functions are product/service management, marketing-information management, pricing, distribution, promotion, and selling. The functions must work…
Amazon bought Whole Foods five years ago for $13.7 billion. Here’s what’s changed at the high-end grocer. Five…
Project shakti enables women in villages across India to nurture an entrepreneurial mindset and become financially independent. Under…
Market penetration is a measure of how much a product or service is being used by customers compared…
Skimming pricing involves setting the highest initial price that customers really desiring the product are willing to pay…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…