Skimming pricing involves setting the highest initial price that customers really desiring the product are willing to pay…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
A social media mix is the combination of channels that you choose to use for your marketing, including…
Pricing is an important element of marketing mix. Every company should choose strategic choices when pricing the products…
Advertising manipulates you because it influences your subconscious by infiltrating the logical mind that protects the brain regions…
According to Smart Insights, the most effective strategy in 2018 was social media marketing, followed by content marketing,…
But pricing is also a very important element in the 4 P’s of marketing mix. This is the…
Multi-segment marketing Defined Multi-segment marketing, therefore, is the process of dividing a target market into multiple segments in…
Children, learners, families, and businessmen are all targets for their products. McDonald’s targets these market sectors because of…
A media mix is the blend of paid communication channels that an organization uses to get its messaging…