A 30-second commercial is a brief statement of what you consider yourself to have become at this stage…
Four common types of market research techniques include surveys, interviews, focus groups, and customer observation. What are the…
Strategic communications can be held accountable for achieving three things, all of which are measurable: raising awareness, changing…
order forms enquiries complaints warranty cards customer rewards programs customer satisfaction surveys feedback cards customer competitions What is…
Analyze your company Analyze your customers Consider your competitors Review your collaborators Analyze your climate What is value…
The marketing research process – an overview. A typical marketing research process is as follows: Identify an issue,…
Lead Umbrellathe term lead umbrella refers to the first umbrella policy in a multilayer excess program that sits…
A salesperson’s selling strategies will differ, depending on the type of relationship the buyer and seller either have…
Choose a success story that is closely related to your potential customer Identify the key points of the…
Is the target market worth anything for my business? Is the target market manageable enough? Who will I…