When pursuing a single-brand strategy, a corporation directs all of its brands in its portfolio toward one specific…
Product Promotion Price Place People Process Physical evidence What are the 5 P in business The 5 areas…
A B2b sales funnel or pipeline refers to a sequence of stages that the archetype B2B users go…
Marketing gurus are exceptional creators and leaders in marketing fields. Digital marketers who have achieved success and gained…
In school, we learn that there are 7 Ps in the marketing mix: product, place, people, process, physical…
Lead generation is the process of attracting prospects to your business and increasing their interest through nurturing, all…
Step 1: Encourage readers to opt-in to your email list Step 2: Deliver on your opt in promise…
Nowadays, factors like price matching have become incredibly important. This is because the price is now the most…
Management is the coordination and administration of tasks to achieve a goal. Such administration activities include setting the…
What is Marketing Implementation? Marketing implementation is the process of turning your marketing strategy into real-life actions: tasks…