Product. Product refers to anything that’s being sold – a physical product, service or experience. No matter how…
For example, the four types of segmentation are Demographic, Psychographic geographic, and Behavioral. These are common examples of…
A marketing mix includes multiple areas of focus as part of a comprehensive marketing plan. The term often…
Identify your goals and audience Keep a content calendar Know your channels Follow the 10:4:1 rule Recycle your…
Who are internal customers? Internal customers are stakeholders who work within your company (employees) and require assistance from…
Competitive intelligence, sometimes referred to as corporate intelligence, refers to the ability to gather, analyze, and use information…
Put simply, Business strategy is a clear set of plans, actions and goals that outlines how a business…
The data says yes. “When comparing overall growth rates between companies deploying a content strategy with those who…
Undoubtedly, a successful team is one motivated by the shared core values of its members. When your team…
The 7 Ps of Marketing Once you’ve developed your marketing strategy, there is a “Seven P Formula” you…