The 7 Ps of Marketing These seven are: product, price, promotion, place, packaging, positioning and people. As products,…
The best leads are those whom you have a lot of information about. You should have the lead’s…
But what exactly is digital media planning? It’s a process that involves developing a digital marketing plan that…
What characteristics of technology have influenced the shift of power to the consumer? Consumers are able to create…
Instead, we’re going to talk about the three often forgotten P’s of marketing which apply specifically to service…
The three most common types of call centers are inbound, outbound and blended call centers. What upselling means…
geographic, demographic, psychographic, behavioral, and benefits sought What are the basis of segmentation The basis of the segmentation…
Holistic marketing refers to a marketing strategy that considers the whole of a business and all the different…
What is top-of-the-funnel marketing? Top-of-the-funnel or upper-funnel marketing is a tactic for exposing your target audience to your…
Coca-Cola, in its marketing mix, follows a pricing strategy called price discrimination. Price discrimination is a microeconomic pricing…