Brand equity refers to a value premium that a company generates from a product with a recognizable name…
A customer acquisition channel is any place your customers meet your brand for the first timewhether through social…
Sales promotion is the process of persuading a potential customer to buy the product. Sales promotion is designed…
There are various economic factors that affect marketing such as inflation, interest rates, exchange rates, recession and taxes.…
10 ways to generate B2C leads Grow your B2C email list Add a lead form to a quiz…
Demographics – age, race, location, gender, language Behaviors – such as job, purchase behavior, search behavior Interests –…
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way…
The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate. What is digital marketing mix A digital…
Four simple rules that will help you to stay safe from food-borne illnesses in the kitchen: Cleaning. Cooking.…
Segmentation is the process of classifying the market into several approachable groups. Targeting is the process of concentrating…