PPIDs are a unique identifier assigned by a publisher to a user, then passed into the Google ad…
Customer intelligence (CI) is the collection and analysis of large amounts of data that organizations use to determine…
What is the definition of lead nurturing? The process of building relationships with prospects with the goal of…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Make It Easy for People to Use Your Product Know Your Most Valuable Features Create a Sense of…
Brand management is a function of marketing that uses techniques to increase the perceived value of a product…
The Segmentation, Targeting and Positioning (STP) Model helps you position a product or service to target different groups…
Content curation is the act of finding and sharing excellent, relevant content to your online followers. With content…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Marketing has 4Ps too: Product, Place, Promotion and Price. The most important P (arguably) is Price. Why? It’s…