The 4 Ps, in its modern form, was first proposed in 1960 by E. Jerome McCarthy; who presented…
The three Cs refer to the core aspects that lay the foundationand drive the visionof real-world success: content…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Brand management is about building and nurturing relationships with your customers and prospects. It’s the process of identifying…
Market segmentation is a marketing strategy in which select groups of consumers are identified so that certain products…
What Is Samsung’s Marketing Strategy? Samsung’s marketing strategy focuses on developing new innovative products that are supported by…
In fact, it is in part thanks to social media that content creators have the amazing role to…
Even more than that, an RFM score helps you: Focus on and improve customer retention and customer lifetime…
Create a Profile Develop Trust Identify Targets Find the Opportunity Determine the Value Create Objectives Take Action Commit…
A lead source is the channel through which a lead initially discovers your company. Lead sources include social…