The geographic focus delimits the spatial extent of the plan. The research approach is the decision about how…
Ask current customers for referrals Work with your network to identify sales leads Engage with sales leads at…
Dividing a target market into segments means grouping the population according to the key characteristics that drive their…
Insight/Research (r&d) Model Starts with insight, gives rise to an idea, or new discovery as result of research…
You’ll never get a second chance to make a first impression Offer a simple smile Be on time…
Cold calling Direct mail Published ads Seminars and corporate events Published articles Referrals and testimonials Sponsoring Events Hosting…
Step 1: Define the problem statement Step 2: Identify your objectives Step 3: Choose the right research method…
What exactly is meant by “target market“? When you find a group of people who could be interested…
Digital analytics helps you harness the power of customer data to guide product strategy and marketing. Digital analytics…
The lead generation marketing definition is generating consumer interest (or leads) in your products and services, while leads…