The 4 A’s: Acceptability, Affordability, Accessibility and Awareness. According to Professor Sheth, “the 4A framework derives from a…
Step 1: Identify Your Target Customers Step 2: Create Engaging Content Step 3: Increase Traffic Across Channels Step…
Big data is the set of technologies created to store, analyse and manage this bulk data, a macro-tool…
The correct answer is Router. The Router is not an operating system. What are the characteristics of market…
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the…
Closed-loop analytics refers to data that comes from the sales team and is used by the marketing team.…
Go to Ads Manager In Ads Manager click Create in the top left corner Choose Lead generation as…
A Collaborative crm – sometimes called a Strategic CRM – enables an organization to collect, organize, and share…
Most new product publicity campaigns are best suited for the 3 – 6+ month time frameallowing for the…
Adaptive content journeys A closed-loop approach Ability to spot Engaged Intent What are the three phases of activation…