The consolidation phase is a stage in the industry life cycle where competitors in the industry start to…
Innovation Helps Organizations Differentiate Themselves If your organization is using innovation on its processes, it’s because doing so…
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and…
A quality management system (QMS) is defined as a formalized system that documents processes, procedures, and responsibilities for…
Behavioral marketing automation refers to tools and processes that businesses use to automatically target users based on behavioral…
Set objectives Set a campaign budget Profile the market, the competition, and your audience Shape your messaging Develop…
Customer experience (CX): “How customers perceive their interactions with your company” Customer experience management (CXM): “The collection of…
Activated custom actions are available to processes by selecting the Perform Action item in the Add Step drop…
Ecommerce automation is the software that helps your online store convert most or all of the manual, repetitive…
Enablement isn’t transactional – it’s about sales strategy It isn’t about just clarifying what a rep is doing.…