1. Coca-Cola and the Olympic Games. Coca-Cola has been a sponsor of the Olympics since way back in…
Social media marketing (SMM) (also known as digital marketing and e-marketing) is the use of social media—the platforms…
2. Price. The price of a product directly influences sales volume and, consequently, business profits. Demand, cost, pricing…
Welcome to the age of the 4Es instead. The “4Es” of Marketing are “Experience”, “Everyplace”, “Exchange” and “Evangelism”.…
B2C social media marketing is the use of social media by business-to-consumer brands to generate brand awareness, online…
Step 1: Determine your business goals Step 2: Conduct a thorough market pricing analysis Step 3: Analyze your…
CPA = Cost to the Advertiser / Number of Conversions. It can also be computed by dividing the…
Explore the landscape and analyze your results Map out your strategy Define your target audience Build your content…
Experiential marketing is a strategy that engages consumers using branded experiences. Sometimes referred to as “live marketing” or…
Become a familiar face Perfect your pitch Set clear objectives Look the part Place ads where people read…