Sell to Your Buyer’s Situation (Not Their Disposition) Disrupt Your Prospect’s Status Quo Introduce Unconsidered Needs Tell Customer…
ClickBank gravity is supposed to tell you how popular the given product is on the market. The bigger…
Marketing will increasingly need to be hyper-personalized, one-to-one, real time and more technology and data driven. The era…
The positioning statement revolves around 3 key elements – audience, competitors, and the differentiator. Audience: who do you…
Product is the centre of all marketing policies. What is place in entrepreneurship Place is the point where…
Identify competitors Analyze competitors’ online presence Check online reviews Talk to competitors’ customers Identify their strengths and weaknesses…
External analysis means examining the industry environment of a company, including factors such as competitive structure, competitive position,…
Engineering-led companies are those where a good portion of the founders and/or high-level leadership come from engineering backgrounds…
The 5 P’s of marketing – Product, Price, Promotion, Place, and People – are a framework that helps…
Being on social media allows B2B buyers and end users to interact with your brand in a more…