Functions of a Channel The primary purpose of any channel of distribution is to bridge the gap between…
Set clear, measurable media objectives Research your target audience Craft your key messages Create content that fits its…
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the…
Blog Posts Long-Form Content Podcasts Email Newsletter for Lead Nurturing Video Authoritative Content Infographics How-To Guides Who are…
Research suggests the average user remembers 95% of a message when it is watched, compared to 10% when…
Commercialization: The final step of the product development process is that of commercialization. Based on the information gathered…
Granting exclusive distribution enables companies to harbor control over promotion, service policies, intermediary’s price and several other factors.…
Companies that use psychographic segmentation successfully. Starbucks is a big fan of psychographic segmentation, and this largely defines…
Market Share = (64.5 million / 408.2 million) * 100 Market Share = 15.8% What is the difference…
Positioning is the place you hold in the mind’s eye of your target audience. Differentiation is how your…