Brand image is the customer’s perception of your brand based on their interactions. It can evolve over time…
For a manufacturer, indirect distribution means selling wholesale to agents or retailers so that they can distribute the…
This edgy marketing approach focuses on two goals: 1) get media attention, and 2) make a positive and…
The 5P’s (Product, Place, Process, Price, and Promotion) strategies are introduced to improve healthcare services. The healthcare marketing…
Video can help improve SEO Video keeps users on pages for longer Videos are captivating Video converts more…
Process strategy is the documentation and establishment of the processes that an organization puts in place to achieve…
Market Research Niche strategy High performance website Search engine optimization (SEO) Social media Advertising Referral service marketing Marketing…
Determine your goals Set up your campaign Find influencers related to your industry Find influencers who share your…
What’s the difference between customer and consumer? A customer always purchases a product or service, but might not…
Your target audience refers to the specific group of consumers most likely to want your product or service,…