A Swot analysis is a framework that marketing teams used to identify their internal strengths and weaknesses, and…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
The approach starts with a deep dive into the 3 pillars of the business model: – The value…
Make time to develop Establish the external perspective level most useful to you Get back to basics Stay…
There are two types of master’s degrees in marketing: a Master of Science in Marketing (MSM) and a…
In most CRM systems, the term lead is used to describe an individual who might become your customer,…
These 11 elements are product, price, place (distribution), promotion, people, process, physical evidence, personal relationships, packaging, positioning and…
The primary target audience is the group of customers that a business thinks it has the greatest opportunity…
Messages that potential customers find relevant and timely Measurable vehicles for disseminating those messages Methods that easily and…
Digitalization roadmap is a high-level document that outlines what goal a business wants to achieve, identifying the digital…