Today, several agencies are still located in the old business cluster on Madison avenue, including StrawberryFrog, TBWA Worldwide,…
Business-to-business (B2B) sales is the process of selling a product or service to another business. You could be…
GoPro, a camera designed to capture life’s most exciting moments, advertised its product and built a fanbase by…
Mass marketing (undifferentiated marketing) Segmented marketing (differentiated marketing) Concentrated marketing (niche marketing) Micromarketing What are the five strategies…
Why is Instagram better for influencer marketing? Instagram is the perfect platform to execute your influencer marketing campaign,…
Advertising plays a major role in modern life. It shapes the attitudes of the society and the individual…
Low funnel marketing is targeting people you know are about to become clients. It’s the people who might…
Apple’s pricing strategy relies on product differentiation, which distinguishes a product or service from competitors. Apple has been…
Upon reaching 1,000 followers on TikTok, accounts will unlock the “LIVE” tool. This will enable them to broadcast…
A go-to-market strategy (Gtm strategy) is a plan to reach target customers. GTM strategy provides a blueprint for…