The selling concept is one of the most popular marketing concepts available because it takes into account the…
Your brand positioning strategy (or repositioning strategy) defines who you’re for, why you’re different, who and what you’re…
Place refers to where consumers buy your product, or where they discover it. Today’s consumers may learn about…
Product. The tourism being a service sold to the customers, tourist experience is the product, which is intangible,…
What Is Word-of-Mouth Marketing? Word-of-mouth marketing (or Wom marketing) is when a consumer’s interest in a company’s product…
Seven cyclical elements to a successful integrated marketing program are: mindset, measure, model, map, make, modify, and monetize.…
Drive Traffic to Your Website Leave Perfect First Impressions & Encourage to Discover More Content Build a Trust…
They Know Their “Why” They Care About Customers (and Show It) They Create Systems and Processes They Stand…
Penetration pricing Economy pricing Premium pricing Price skimming What are the factors that affect international pricing? National Market…
Overview Custom Channel Groupings Segments Data Source Attributes Standard Product Performance Sales Performance Events Who introduced funnel cake…