Marketing is among the most difficult majors. It’s all about data collection and analysis, learning how to develop…
Generation Z (or Gen Z for short), colloquially known as zoomers, is the demographic cohort succeeding Millennials and…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Subway vision statement Be the #1 Quick Service Restaurant (QSR) franchise in the world, while delivering fresh, delicious…
Positioning is the last stage in the Segmentation Targeting Positioning Cycle. Once the organization decides on its target…
One of the biggest advantages of using responsive display ads is that it can help you reach a…
Automatic Campaigns is where Amazon decides when to display your product ad based on the keywords identified from…
Nike: “Just Do It” Campaign Pepsi: The “Is Pepsi OK?” Campaign 3 Dove: “Real Beauty” Campaign Old Spice:…
Market penetration is a measure of how much a product or service is being used by customers compared…
Examples of Viral Marketing The ice bucket challenge existed before The ALS Association utilized it to raise awareness…