In 2018, France was the leading exporter of cosmetics worldwide. The trade value of cosmetics exported from France…
Affiliate marketing is a skilled practice, and learning the ropes can be a slow, hard slog. So be…
Etsy’s brand is all about supporting independent creators, but according to this protest, the platform is failing to…
4P’s Are Dead (“That Stuff is so 20th Century”) Because it’s an academic framework for marketing that is…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
There are three main promotional objectives: inform the market, increase demand, and differentiate a product. What is the…
For any strong inbound marketing plan to be effective, it must address the 3 stages of the buyer’s…
Processes are the supporting operations behind each Ps. Process can apply to both direct and indirect activities of…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Buyer power Supplier power Barriers to entry Threat of substitute products Rivalry among firms in the industry What…