So, what is sales force management? It is the development of a sales force that includes coordination of…
Successful brand extensions allow companies to diversify their offerings and increase market share. They can give the company…
You can reach very specific audiences Online advertising allows you to find, reach, and engage people who are…
Choose the right keyword themes for your Smart campaigns Check your location settings Review your budget Write effective…
The four Ps of marketing are: Product: What you sell. Could be a physical good, services, consulting, etc.…
Simply put, price segmentation is a whereby prices are differentiated based on willingness to pay. It is driven…
Lower cost Greater Return on Investment (ROI) Easy measurement Flexibility Deeper brand connection Easily shareable Precise targeting Global…
Penetration rate = (Number of consumers or users or customers / total number of people targeted) x 100.…
Promotion. Coke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads,…
Starcom is part of Publicis media within Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world’s leading…