Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he…
Traditionally, defining a target audience involves determining their age, gender, geographic locations, and their needs. The data you…
Philip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name…
Costco purchases the majority of their merchandise directly from manufacturers and routes it through a network of cross-docking…
A Brand management system is essentially a formal system or set of processes that you follow, in order…
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David…
Product/Service Management Marketing Information Management Financing Purchasing Pricing Distribution (Channel Management Promotion Selling What are the 8 functions…
Segment Your Target Market Target and Position to Your Target Market Promote your Product or Service Monitor and…
Facebook is the most popular social media network for men and women aged 35-44. That’s right. Older millennials…
Get a briefer Research your competitors Draw up an editorial calendar Set goals and keep them Treat your…