The five elements need to be considered as assets which the organisation has committed to its current marketing…
Nike became an international company when it opened an office in Taiwan in 1975, it now has branch…
ExxonMobil is committed to providing reliable and affordable energy to support human progress while implementing and advancing effective…
Common social media marketing problems include: Not engaging with followers. Focusing too much on sales. Being tone-deaf to…
Sponsorship activation creates interaction between the event, sponsoring brand, potential attendees and attendees. Any event, regardless of the…
Just like Nike, Adidas competitive strategy focuses on broad differentiation approach (Ghauri and Cateora, 2014). At the corporate…
Experiential marketing agencies engage consumers by allowing them to directly participate and interact with a business or brand.…
A boutique marketing agency is a specialized marketing business that operates with a small group of professionals. Boutique…
1 Pick up the phone Have an event Attend other’s events Use publication media Sponsor events Join membership…
Quick Reads Decide The Purpose of Your Launch Party Event Choose a Strategic Location Consider The Capacity Choose…