B2C ecommerce is essentially an online version of traditional retail stores, where instead of walking into a store…
As you can see, most ad extensions exist within both platforms. The two exceptions are Price extensions, the…
Brand strategists evaluate customer insights, design strategies for the creative team, and develop guidance to support their brand…
Decorous Retail Execution Therefore, retail execution is challenging for (CPG)/(FMCG) companies. These companies, on average, lose more than…
Integrated marketing communications is the method by which a company ensures different promotional methods within a marketing campaign…
B2b sales, also known as business to business sales, refers to companies who primarily sell products and services…
Railsbank is a fintech company that provides its clients with fast and easy access to digital banking services,…
A catalog is used more to sell the utility of the items whereas a lookbook is used to…
Retail management involves creating an effective operation that benefits both the customer and your company. Managers must keep…
Pepsi’s pricing strategy is driven by their competitors’ prices and customer demand. The company encourages bulk sale, with…