People come to know about a brand, or a company from the internet. This trend is increasing rapidly…
The two axes in the matrix represent the two key aspects of loyalty – behavior (what a customer…
There are no formal qualifications required to set yourself up as a freelance coach. But experience, training and…
Dove® Perhaps due to the fact that their path has been so eventful over the course of the…
Sephora’s competitors and similar companies include Sally beauty, Ulta beauty, Nordstrom and Macy’s. Sephora is a company operating…
Digital marketing can be broadly broken into 8 main categories including: Search engine optimization, Pay-per-Click, Social media marketing,…
Performance marketing agencies specialize in pay-per-action digital marketing channels and are able to use analytics to track and…
Find your products Identify your niche market Conduct market research Create buyer personas Brand your business Build your…
The main difference between B2B and B2C healthcare marketing is that B2B marketers work with healthcare organizations, and…
Business model mary kay sells cosmetics through a multi-level marketing model. Mary Kay distributors, called beauty consultants, can…