You can calculate it by subtracting your cost of goods sold (COGS) from your net sales, then dividing…
Even after making investments of $6.5 billion in India through the last eight years, profitability remains elusive for…
Google has been carbon neutral each year since 2007, which means that it offsets the emissions it generates…
Relationship marketing is a facet of customer relationship management (CRM) that focuses on customer loyalty and long-term customer…
Key Takeaways. Return on investment (ROI) is an approximate measure of an investment’s profitability. ROI is calculated by…
Measure Consumers Exposed to Your Brand Practice Social Listening Break Down Website Traffic Monitor the Competition Track Conversions…
Step 1: Calculate how much you spend on social media Step 2: Define clear social objectives that connect…
These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change…
Better Measure of Profitability: Achieving Goal Congruence: Comparative Analysis: Performance of Investment division: ROI as Indicator of Other…
Return on investment, better known as ROI, is a key performance indicator (KPI) that’s often used by businesses…