A popular and effective format of digital advertising is display advertising. It is completely driven by the visuals…
The biggest difference is that your ads won’t be limited to appearing in one place but will be…
As a part of its programmatic ad strategy, Google focused on promoting its Google Search App. The company…
Preferred Deal: You and the buyer negotiate a price and terms for inventory that the buyer can optionally…
Search (text ads on Google search results); Display (image ads on websites); Video (video ads on YouTube); Shopping…
Programmatic is a term used to describe the buying of advertising using software and algorithms. It’s something that…
GDN is an ad network of publishers and suppliers while DSP is a demand side platform. GDN refers…