Privately-owned Burger King is McDonald’s closest competitor. Yum brands operates Taco Bell, KFC, and Pizza Hut. Subway is…
The “4Ps”— price, product, promotion, and placehave been the cornerstone of a successful marketing strategy for over 50…
But by 2004, IBM’s business had changed, and it was looking to get out of the PC hardware…
Following are 5 criteria that indicate whether you have selected a viable target market: size, expected growth, competitive…
A product is an article or substance that is manufactured or refined for sale. A fashion product is…
The main aim of promotion is to ensure that customers are aware of the existence and positioning of…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Buy One, Get One Free (BOGO) By giving customers the perception of freebies, BOGO helps multiply sales quickly.…
Initially, the company used black and white color palette to portray professionalism, seriousness, class, power and purity. Later,…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…