A marketing strategy is a long-term plan for achieving a company’s goals by understanding the needs of customers…
Answer and Explanation: a) Implementation control is the least essential part of the marketing strategy. What is marketing…
Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he…
Cohesiveness Quality Adaptability Clarity Responsibility Who is the father of marketing mix Edmund Jerome McCarthy (February 20, 1928…
Possibly the most conventional strategy to attract customers, transactional marketing is applied when businesses entice customers and encourage…
Product (or Service) Place Price Promotion What three items are elements in product mix The product mix includes…
The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. Why are 4Ps…
The 4Ps of product, price, place, and promotion refer to the products your company is offering and how…
Product: What you sell Price: How much do you charge and how does that impact how your customers…
Focus on value—not price Find your fanboys (and fangirls) Simplicity is key in everything Know what you stand…