Place mix or distribution mix is an arrangement of channels, both physical and non-physical, through which the product…
A brand ambassador is someone who has an established relationship with a brand and uses the products they’re…
The 4Ps of marketing is a model for enhancing the components of your “marketing mix” – the way…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
B2B refers to a “business-to-business” company that provides services or products to other businesses. B2C refers to a…
The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency,…
Get people talking Poster your community Use social media Use traditional media Be a walking advertisement Hold a…
Market Mix Modeling (MMM) is a technique which helps in quantifying the impact of several marketing inputs on…
Focus on the market Focus on the product Have measureable specifics Accountability and responsibility Revisions and reviews How…
A traditional business plan covers a wide range of topics necessary for a company to obtain financing, make…