The Digital Marketing funnel is a strategic model that represents the entire buying journey of the personas, from…
If you want to know how to determine pricing for a service, add together your total costs and…
Against this background, cross-channel cooperation can be defined as “the collaborative integration of online and offline business models…
It leverages data to help our clients understand market and product lines on a deeper level, and efficiently…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
The marketing mix of Product, Price, Promotion, and Place was introduced to marketing education by E. Jerome McCarthy…
What Is a Marketing Mix? A marketing mix includes multiple areas of focus as part of a comprehensive…
Understand Your Customers Optimize Your Website Focus on Mobile Be Social Live Video Marketing Send Those Emails Accept…
Know your topic well Outline your presentation Practice your presentation Keep slides and visual aids simple Keep an…
Based on BSR’s 20 years of developing such integrated strategies for dozens of companies and in collaboration with…