A product is an article or substance that is manufactured or refined for sale. A fashion product is…
The main aim of promotion is to ensure that customers are aware of the existence and positioning of…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
Buy One, Get One Free (BOGO) By giving customers the perception of freebies, BOGO helps multiply sales quickly.…
Initially, the company used black and white color palette to portray professionalism, seriousness, class, power and purity. Later,…
It’s called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.…
Your marketing goals, objectives, and KPIs Your buyer personas: Who is your target audience? Your positioning: Will it…
THE THREE Cs – Strategic marketing It consists of the company, the customer, and the competition, which are…
In the absence of a Chief Revenue Officer (CRO), the Gtm strategy is owned by the CEO in…
The three-step funnel consists of market segmentation, market targeting, and product positioning. Within your research-based market segmentation phase,…