Strategic management allows an organization to be more proactive than reactive in shaping its own future; it allows…
The benefits of marketing decisions around product, price, place, promotion, people, process, and physical evidence are vast. Businesses…
(Product, price, place, promotion, people, process, physical evidence) have been considered to be the independent variables. How P’s…
The marketing mix is a tool used to help brands understand what elements must be combined in order…
1. Prospecting. The first step in the sales process is prospecting. In this stage, you find potential customers…
Sign up to artists services Build a website & mailing list Develop an engaging social presence Get playlisted…
Because the right location attracts a large customer base to your organization as well as it creates the…
That’s why cut is the most important of the 4Cs—if a diamond is poorly cut, no clarity grating,…
5C Analysis is a marketing framework to analyze the environment in which a company operates. It can provide…
One tool I’ve found really useful for this is The 5 E’s of Customer Journey. If you run…