Starbucks Corporation (Starbucks coffee company) has a marketing mix (4Ps) that supports the firm’s industry position as the…
The 5 C’s stand for Company, Collaborators, Customers, Competitors, and Climate. How do you evaluate success in an…
Job creation, retention and training The Shoprite Group reports having spent more than R700m over the past five…
A good place to start is by defining your marketing mix, which includes “the four Ps”: Product, Price,…
The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the…
The role of product in the marketing mix is one of the key components that makes the entire…
This edgy marketing approach focuses on two goals: 1) get media attention, and 2) make a positive and…
Customers reign supreme Customers are ALWAYS connected Customers expect personal interactions Customers won’t wait for items they want…
A marketing control system helps the management in identifying deviations from the planned programme. It finds out the…
The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David…