Promotion. The goal of promotion is to communicate to consumers that they need this product and that it…
Starcom is part of Publicis media within Publicis Groupe [Euronext Paris FR0000130577, CAC40], one of the world’s leading…
In essence it forces the retailer to make the customer top of mind and foremost in all strategy…
Content Marketing Search Engine Optimization (SEO) Social media PR Social responsibility initiatives What is an example of integrated…
With the average Zillow lead costing anywhere from $20 to $220, Delprete puts the average spend at around…
The theory was proposed by Philip Kotler and Gerald Zaltman which is now being used by social and…
What are the 4Ps of marketing? (Marketing mix explained) The four Ps are product, price, place, and promotion.…
The marketing mix, also known as the four P’s of marketing, refers to the four key elements of…
The main purpose of marketing is to increase sales. To do this, businesses will create a marketing strategy…
Step 1: Defining the brand Step 2: Building a customer profile Step 3: Developing a strategy Execute Step…