Segmentation, targeting and positioning (STP) marketing is a strategy that moves the focus of advertising away from the…
MARKETING THEME Definition & Legal Meaning Having maximum appeal to a targeted market segment as leverage in a…
Discover the Value the 5 P’s of Marketing Can Bring. The 5 P’s of marketing – Product, Price,…
What is a Product? Think of Product in marketing mix as an umbrella term that describes anything a…
Business people use the terms “soft launch” and “hard launch” to describe two marketing methods when bringing a…
A product life cycle is the amount of time a product goes from being introduced into the market…
Digital marketing is important because it connects a business with its customers when they are online, & is…
A few digital marketing trends of 2022 can create a competitive advantage when used efficiently. Influencer marketing, video…
Sell to Your Buyer’s Situation (Not Their Disposition) Disrupt Your Prospect’s Status Quo Introduce Unconsidered Needs Tell Customer…
The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the…