While advertising is performed to promote the sale of a product or service, propaganda is all about favouring,…
A seminal work on how public opinion is created and shaped, Edward Bernays&;s 1923 classic Crystallizing Public Opinion…
You deserve a break today (1971) “You deserve a break today” really tapped into that feeling, before dollar…
What is your emotional hook? A captivating piece of content grabs your audience’s attention and keeps them emotionally…
Hire and develop a diverse cohort of new employees and retain them in the long-term Reorganize the business…
What is Advertising propaganda? Propagandists have specified goals, to achieve that goal they present their facts, opinion, and…