Customer value is the perception of what a product or service is worth to a customer versus the…
Lead calling services often referred to as lead generation companies, is a telemarketing business that can acquire leads…
A marketing qualified lead (MQL) is a lead that the marketing team has deemed more likely to become…
Pardot advanced and Premium editions include access to Einstein’s Lead Scoring feature. Einstein Lead Scoring generates insights based…
What is an email nurture sequence? An email nurture sequence is a queued set of engaging emails that…
Post landing pages for offers directly to Facebook Post the blog posts that generate the most leads Include…
What is an inbound call vs an outbound call? An inbound call is initiated by the customer or…
MQL. Also known as a ‘Marketing qualified lead‘. In Pardot terms, a MQL is a prospect who would…
A highly qualified lead is generated when the prospect has the opportunity to have a conversation with you,…
Bulkify Your Code Avoid DML/SOQL Queries in Loops Avoid Hard-coded IDs Explicitly Declare Sharing Model Use a Single…