Pardot can’t insert the tracking pixel into text emails, so email opens aren’t recorded unless a prospect clicks…
Leads are responsible for the day-to-day management of a team of developers and are typically more technically oriented…
To support customers with Pardot-only users who do not need a full Salesforce license, Pardot will be bundling…
Quiet your doubts with freewriting Dictate your ideas, wherever you are Draw a mind map for nascent ideas…
Cold-calling is a form of telemarketing. If telemarketing is like the weather, cold-calling is a sunny or cloudy…
Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and…
Paraphrase what the client tells you, without using the exact words. Weave your own perspective. This serves to…
A score in Pardot is a numerical value assigned based on a prospect taking action. We measure that…
Pardot einstein is a set of AI-powered features for your marketing automation through Pardot. Empower your Pardot with…
Upper-funnel marketing refers to strategies to build brand awareness. For example, many TV commercials are designed to build…