Demand generation is the entire range of B2B marketing and sales initiatives that generate interest in your company’s…
Field marketing is a branch of marketing in which brands get their products in front of consumers “out…
You may have seen on social media, any newsletters you subscribe to, or even on my recent blog,…
What is sales prospecting? Prospects are possible customers, and prospecting is finding possible customers. Sales reps use prospecting…
Generally speaking, a good lead is any sufficiently nurtured potential customer that can be passed on to your…
The 80-20 rule, also known as the Pareto Principle, is a familiar saying that asserts that 80% of…
Improve your LinkedIn Profile Connect with prospects in your target industry Post relevant content that adds value to…
The Seo-revenue funnel is a framework for visualizing exactly how a web page moves from creation to conversion.…
This is called cold calling, and it’s an example of outbound marketing. Outbound marketing refers to any kind…
With Pardot marketing automation tool, you can effectively schedule and send personalized emails to thousands of prospects. You…