B2BMA is a reporting tool that gives you insights into your marketing performance. It’s included in Pardot Plus,…
A Marketing Qualified Lead (MQL) is a lead who has indicated interest in what a brand has to…
Identify goals and objectives of the sales team Know your product well Identify your target market Hire the…
They can’t all be 20-emails long. Most businesses do not have the time capacity for that. Instead, your…
How long should the buyer persona build process take? You should aim for approximately 5-6 minimum interviews along…
Yes! Marketing automation is all about ease of use. Create campaigns with a single click. Control all aspects…
After you have configured Marketing data sharing, you must unpause the connector to begin syncing. If you selected…
While B2b marketers still see email as the most important platform to overall content marketing success, LinkedIn ranks…
Product. The tourism being a service sold to the customers, tourist experience is the product, which is intangible,…
Funnel marketing is still relevant At its core, funnel marketing is about understanding the customer’s journey and using…