But you should know that many of the most popular email marketing platforms won’t let you send emails…
Consumer markets can be segmented using a multitude of variables from four main categories: Demographic: age, years of…
(Beliefs are somewhat different from lifestyle and behavior, which are somewhat distinct from activities. What is ideal customer…
Millennials have become the economic driving force in America. They’re the largest generation, represent the biggest percentage of…
“Surveillance advertising is a predatory and invasive practice. The hoarding of people’s personal data not only abuses privacy,…
Demography provides very specific information about different populations such as their age, gender, family status, race, income and…
Psychographics are the psychological and cognitive attributes of a consumer that reveal their beliefs, values, and goals. In…
They are targeting the ‘aspirer’ type of consumers. These are people that are more materialistic with the deep…
Look at your current customer base Check out your competition Analyze your product/service Choose specific demographics to target…
Malls have room for improvement – the top three things consumers want to see more of when shopping…