They are targeting the ‘aspirer’ type of consumers. These are people that are more materialistic with the deep…
Look at your current customer base Check out your competition Analyze your product/service Choose specific demographics to target…
Malls have room for improvement – the top three things consumers want to see more of when shopping…
Car manufacturers are another great example of product segmentation. Nearly every model from every manufacturer comes in a…
Customer Segmentation High school and middle school age consumers looking for the trendiest in latest fashion. College age…
The three big reasons for PureGym’s success according to Peter are price (£15-£20 a month), lack of contract…
A target market is a group of people that have been identified as the most likely potential customers…
Competitive positioning is about defining how you’ll “differentiate” your offering and create value for your market. It’s about…
Demographics and psychographics are both important in marketing, as they allow you to better understand your target consumer…
A values-based marketing strategy can help your brand establish greater trust with consumers. When you deliver on the…